Apparel
Various Races For Rock ‘n’ Roll Marathon Series
Overview: Each race has a Race Marketing Manger (RMM) who provides inspiration for the shirts.
Dilemma: All races have different distances. Each distances has to have its own original design. Some races have up to 6 different shirt designs. The shirts are screen-printed and they are limited to only 5 colors. .
Results: Runners have showcased their love and support for these shirts throughout social media. Race attendance has been up and shirts are a big influence in motivating people to register for a race
Solution: Runners have showcased their love and support for these shirts throughout social media. Race attendance has been up and shirts are a big influence in motivating people to register for a race
