Cleveland St.
Brochure for Downtown Clearwater, FL
Overview: Clearwater’s Downtown Development Board needed a map and brochure which showcased the different restaurants and businesses throughout the downtown.
Dilemma: The development board just purchased a newly designed website. The website did not look cohesive with any of their other materials.
Solution: Taking inspiration from the new website resulted in creating a darker themed map. A bright color scheme and legend symbols were created to help distinguish the different categories and locations on the map. Several photographs of the downtown area were taken from a helicopter. The map was displayed inside the brochure and throughout the downtown in kiosks. Worked with printers to ensure the unique fold.
Results: The brochure was submitted to 2013 Graphic Design USA Magazine In-House contest, where it won an award in their July/August 2013 edition. A plaque was also given by the Clearwater’s Downtown Development Board for creating a brochure that was not only aesthetically pleasing, but functional.
